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BBC targets pre-school children with new learn & play app


Interactivity has come a long way from the red button and digital text: The BBC has launched a new app for pre-school children.

With the new Go Explore app, available in app stores today, children can learn and discover with their favourite CBeebies characters.

CBeebies Go Explore is packed with fun games linked to the curriculum, featuring Go Jetters, Hey Duggee and The Furchester Hotel, helping little ones to develop life skills and preparing them for primary school and beyond.

It's a far cry from the pioneering early provision from CBeebies, that was delivered as a red button service attached to the former BBCi service. The launch is part of the BBC's biggest investment in children's content and services in a generation, as it fights back against online competitors as the battleground for BBC consumers of tomorrow switches into the online world and as viewing figures for traditional linear services fall.

The games draw on the UK Early Years Foundation Stage (EYFS) curriculum and playfully introduce topics like making good health and self-care choices, recognising and using shapes and exploring different habitats. At launch there are three games with more to be added in future.

Cheryl Taylor, Head of Content, BBC Childrens, says: 
CBeebies Go Explore is a wonderful way for children to have fun with their favourite CBeebies characters and pick up important skills. Parents have told us they want their children to learn soft skills so they can better deal with the world they’re discovering. And we know parents also want their children to learn skills that help prepare them for school and beyond. CBeebies Go Explore aims to help in both of those areas in a really fun way - built around children’s curiosity and zest for discovering new things.