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Sky Sports to launch US focused pop-up sports channel


Sky Sports USA is a pop-up sports channel featuring NBA and NFL coverage, including the Super Bowl.

The channel will replace Sky Sports Action between 3rd January and 5th February. Sky Sports USA will show 40 live games from across the NFL and NBA.

As the race continues to Super Bowl LIII, Sky Sports USA will have every game from the NFL play-offs live, as well as the spectacular finale itself from Atlanta.

Highlights from Sky Sports USA include:
• 40 live games from across both sports
• Every game from the NFL play-offs, including Super Bowl LIII from Atlanta
• The NBA London Game 2019 on 17 January between the Washington Wizards and New York Knicks
• All four games from the NBA’s celebration of Martin Luther King Jr. Day
• A huge range of programming across both sports, including episodes of NBA Classic Games, NBA Champions, A Football Life, SFX and America’s Game

Barney Francis, Sky Sports Managing Director, said
“Every year, the NFL and NBA London games sell out in a matter of minutes and every year the following for both sports in the UK gets bigger. It’s a big month for both, with the road to the Super Bowl in NFL and the London and Martin Luther King games in the NBA – it’s a perfect time to launch a channel to make sure our customers get the very best of American sports.”