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Sky & EFL finalise new five year deal despite objections


The EFL and Sky have agreed a five year deal, despite concerns over red button games.

A number of clubs had objected to Sky screening midweek games on the red button with full commentary and graphics, citing a fall in attendances.

Reviewing the deal, despite warnings from club owners of "drastic action", if the deal was signed, the EFL Board confirmed it had considered "relevant material, which included correspondence from Championship Clubs" and decided to proceed with the deal. Championship clubs had threatened to break away from the EFL over the deal.

The new deal represents a 35% increase on the current arrangement and it will continue to see Sky Sports broadcast live the Sky Bet EFL, Carabao Cup, Checkatrade Trophy and Sky Bet Play-Offs through until May 2024.

Under the new agreement, Sky Sports in each season from 2019/20 will broadcast:
  • 138 Sky Bet EFL League matches;
  • The 15 Sky Bet EFL Play-Off matches including all three Finals; 
  • 15 matches from the Carabao Cup including the Final;
  • The Semi-Final and Final of the Checkatrade Trophy. 

EFL Interim Chair Debbie Jevans CBE commented: 
“Having fully considered the matter, its implications and any associated risks, the EFL Board is satisfied that the right deal for the EFL and its Clubs has been reached. Concluding these negotiations has indeed been challenging, as is the case when managing a diverse group of stakeholders, and the Board took on board the comments and frustrations voiced by a number of Clubs and has committed to reviewing the way the League engages with its Clubs to ensure that we move forward in a collaborative way in the future. The Board looks forward to continuing the excellent relationship and partnership it has with Sky Sports.”

EFL Chief Executive Shaun Harvey said: 
“The deal we have entered into with Sky, after fully testing the current market through our external advisors, allows our Clubs the benefit of financial security which was an absolute priority for us throughout this process. It is a partnership that, as well as having the necessary financial benefits, provides the EFL with the platform to maximise reach and exposure for its competitions, alongside providing further opportunities for Clubs to monetise some of those games not broadcast on television through a DTC offering.”

Barney Francis, Managing Director of Sky Sports added: 
“We're delighted to finalise our agreement with the EFL and give certainty to its clubs, their fans and our customers for five more years. By confirming this deal with the EFL, Sky Sports gets even stronger, alongside 128 Premier League games, the home of F1 and English cricket - the rights that matter most to our customers are secure into the next decade."



Full detail: EFL/Sky deal, commencing August 2019

Under the new agreement, Sky Sports in each season from 2019/20 will broadcast:
138 exclusive Sky Bet EFL League matches, which include:
  • A minimum of 20 Sky Bet League One and League Two matches;
  • 16 Sky Bet Championship games on Tuesday and Wednesday evenings;
  • An additional 8 Sky Bet Championship games on Tuesday or Wednesday evenings that will be broadcast simultaneously with other Sky Bet Championship games
  • The 15 Sky Bet EFL Play-Off matches including all three Finals; 
  • 15 matches from the Carabao Cup including the Final;
  • The Semi-Final and Final of the Checkatrade Trophy.