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New additions to Freesat management team


Freesat has has announced the addition of Martin Hughes, Andre Santos and Mahshid Hadavinia to its senior leadership team.

As Freesat’s new Director of Technology, Martin Hughes has an extensive background in technology, software and computing. At Freesat he will be responsible for leading the technology team and oversees the engineering, product and operations functions, as well as setting the company’s overarching technical strategy. Prior to Freesat, Hughes gained experience at Dixons Carphone, Simplifydigital and BigHand.

Andre Santos brings over 17 years of marketing communications experience to Freesat as its new Director of Marketing. Andre has previously developed his marketing skills at Sony UK and The People’s Operator, as well as working at O2 (Telefonica UK) for five years, first as Direct Marketing Manager and then as Head of Customer Acquisition Campaigns.

Mahshid Hadavinia has been appointed as Freesat’s new Director of Finance and Company Secretary. Prior to Freesat, Hadavinia gained experience at KPMG and Elsevier, leading multi-disciplinary teams to deliver large scale strategic business change programmes across TMT and FMCG sector companies.

Freesat is currently working on a third generation receiver, with support for Ultra HD. The satellite service has posted a loss in recent years. Channel-wise, the service has had a mixed 2018, with the loss of Channel 4 HD and a number of other niche channels that have pulled the plug on linear distribution. On the other hand, the channel has gained Quest HD and Sony Movie Channel.