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Black Friday bargain hunters flock to the remote control


Bargain hunters aren't just rushing to high streets and websites. Research claims teleshopping channel viewing goes up as well.

Research released by Freesat says that viewing figures of its teleshopping channels during last year's Black Friday week increase, compared to January and February.

Viewing increased on average by 30 per cent, however TJC Choice reported the highest figures with a huge 76% increase in viewers. The highest viewing figures were achieved on the Sunday preceding Black Friday, with all channels reporting an increase in their share of viewing, their average time spent watching and the percentage of the Freesat platform tuning in.

Overall, Freesat says, the share of viewing across all shopping channels increased during November when compared to the same timeframe in January and February. All channels reported a 22 per cent increase, (QVC Style reported the biggest increase in share of viewing by 50 per cent and also saw the biggest increase in time spent watching, up 30 per cent), suggesting that Black Friday and the peak season do impact on TV shopping viewing and purchases.

This year, there are 12 shopping channels on Freesat, found on channels 800 - 817. These include QVC, QVC Beauty, QVC Style, QVC Christmas (normally QVC Extra), Gems TV, JML Direct, Jewellery Maker,  TJC, Ideal World, Create and Craft, Juwelo and Hochanda.