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Sky to launch new programme rating system

Sky is to launch a new rating system on Sky Q in 2019, enabling users to learn more about the content of a programme.

The broadcaster is partnering with Common Sense Media to introduce the detailed rating system that will primarily help parents make smarter choices about what their children watch on Sky.

The service, which will be available on Sky Q, will include in-depth information on the prevalence of specific types of content. This includes the educational value of the show, positive messages, use of positive role models, bad language, violence, sex and drink and drugs. Each is rated on a scale of one to five depending on how applicable it is to each show.

Since its founding in 2003, Common Sense has built the largest, most trusted library of independent age-based reviews for everything kids want to watch, play, read and learn. Common Sense’s detailed rating system allows parents to choose content that it hopes will "help inspire children to engage with the world around them, making the most of their screen time rather than potentially accessing dangerous and unregulated content that will negatively impact their development and learning."

Jeremy Darroch, Group Chief Executive, Sky, said:
“As a parent I know how reassuring it is that the Sky platform offers a safe, highly-regulated, family-friendly environment – but we know we can always do more.  Our partnership with Common Sense will help give parents greater peace of mind, helping them make smarter viewing choices for their children. 
“We’re proud that our platform is getting even safer for children, but there is a much bigger problem that needs resolving. Social media addiction is damaging our society, and there is more evidence than ever that children are being affected by over-exposure to these platforms and they’re seeing more and more harmful content.”

James P Steyner, founder and CEO of Common Sense, added:
“Media profoundly affects our children’s social, emotional and physical well-being and now, more than ever, parents need trusted resources to help them find developmentally appropriate content. Our goal is to give Sky viewers trustworthy information, so they can decide what works for their child. We know every family and every kid is different, but all families deserve the information to make great media choices.”