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Sky and BT expand partnership

Sky and BT have expanded their partnership, extending it to Ireland and offering deep integration of Now TV in the UK.

The announcement made this morning builds on last year's cross-supply agreement.

As part of the new arrangement, Sky will become BT’s exclusive distribution partner in Ireland, taking over from eir Sport.

Sky Ireland customers will therefore have their choice of the best sports on Sky Sports and BT Sport all through a single Sky TV subscription, including 180 Premier League games, UEFA Champions League, Europa League and Heineken Champions Cup rugby. The partnership will come into effect next summer just in time for the 2019/20 Premier League football season.

Meanwhile, in the UK, the previously announced deal that will see Now TV being offered on BT YouView boxes will be expanded to allow customers to record channels, something that isn't possible on other devices.

It's part of a deep integration of the two services that's been agreed, a far cry from the animosity displayed between the two companies in previous years, which left BT TV as the only major pay TV service without full access to Sky's channels.

The new service will be made available for the start of the 2019/20 Premier League season.

Stephen van Rooyen, UK CEO, Sky, said, 
“With Now TV at the heart of BT’s TV offering, Sky’s TV entertainment brands will be available to all UK consumers through every major pay TV service, and we also open up a new revenue stream for our business.”

JD Buckley, managing director of Sky Ireland, said: 
“This is fantastic news for Sky customers in Ireland who will now be able to access all matches on Sky and BT channels from the Premier League, Champions League and Heineken Champions Cup rugby directly with a single Sky TV subscription.”

Marc Allera, CEO of BT’s Consumer unit, said: 
“This extension of our partnership with Sky is great news for our customers, and is part of our commitment to provide our customers with the best service and content available. As part of this deal, Sky customers in Ireland will get access to great BT Sport content, and BT TV customers in the UK will be able to seamlessly watch and record their favourite Now TV channels.”