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JACK launches new female-orientated station

The new station replaces JACK3 on the Sound Digital DAB multiplex.

Despite the male name, JACK Radio will play 100% female artists and target a female audience. The official launch takes place at midday on Tuesday.

New programming elements will be added in 2019, including content from famous female sports personalities and comedians.

The station is part of the JACK FM family of stations, based in Oxford, and is designed to complement fellow DAB station Union JACK, which acts as the male-skewing counterpart to the female orientated JACK Radio.

Commercial Content Director, Katherine Knapp, explained:
“While JACK Radio appeals to both men and women, it will undoubtedly result in a female skew, while Union JACK delivers a mostly male audience. This, combined with the fact that both stations target a more mature audience, means that we have an unrivalled opportunity for advertisers to speak to men and women of the same age range through our new national network and we feel it’s the perfect time to add airtime to our existing branded content offering."