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Discovery launching new Golf streaming service

Discovery to offer new international streaming service to replace PGA Tour Live.

The new GOLFTV service will launch globally (outside of the US) on 1st January 2019, promising to offer fans "a one-stop destination to access the widest range of golf content."

Serving golf fans with an enhanced experience to both entertain and inform, GOLFTV will present more than 2,000 hours of live action each year as well as extensive premium content on-demand. Live action will vary from country to country, depending on existing deals with other broadcasters.

Alex Kaplan, President and General Manager, Discovery Golf, said:
“Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day. Unveiling the new GOLFTV brand is an exciting next step in our journey. Building on Discovery’s heritage of real-life storytelling and direct-to-consumer platform experience, we’ve already established a world-class GOLFTV team. With work well underway, our carefully considered plans will allow us to continually enhance GOLFTV as we roll-out and further develop the product.”

The launch of the GOLFTV brand follows the announcement of a strategic alliance between Discovery and the PGA Tour, made back in June, which will operate in a similar way to Discovery's deal with the IOC regarding Olympic coverage in Europe.

In addition to the GOLFTV service, the 12-year alliance will manage the PGA Tour’s international multi-platform rights including linear TV rights.

Further information regarding GOLFTV, including programming, pricing and content will be announced in due course, according to Discovery.