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Now TV adds Netflix; launches 4K box

Now TV box users can now access Netflix, ending a long-lasting anomaly.

Now TV and Roku boxes are effectively the same thing under the cover, but with the Now TV box offering limited access to certain apps. Although traditionally sold at a lower price than Roku boxes, the omission of Netflix has provided the Now TV box with a disadvantage compared to other streaming devices that can access Now TV.

The addition is part of a wider deal between Now TV's parent Sky and Netflix.

Coinciding with the news, Now TV has also launched the Roku-powered Now TV Smart Box with 4K (UHD) support and voice control.

Voice Search enables users to quickly find their favourite shows, films, actors, directors and apps. In addition, Live Pause technology ensures users don’t miss any of the action on Now TV’s premium live channels including Sky Sports, FOX, Comedy Central and Sky Atlantic.

Priced at £45.99, the Now TV Smart Box with 4K & Voice Search is the "lowest-priced 4K streaming device in the UK", according to the company. It will also be available bundled with a month’s Entertainment, Sky Cinema, Kids and Sky Sports Day Pass for £49.99 from major UK retailers, including Argos and Currys PCWorld.

Gidon Katz, Managing Director of Now TV said:
“With 4K and Voice Search, the powerful new NOW TV Smart Box gets you to your favourite shows faster than ever and lets you explore the expanding world of 4K content across our apps,” advised  “Plus, settle in and stream the shows you love all in one place as we end the struggle with TV inputs by adding Netflix to our Now TV Smart Stick and Smart Box.”