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Freeview Play to make October debut on Loewe TVs


Terrestrial/internet hybrid service Freeview Play is to arrive on Loewe televisions next month.

The announcement means users of the Loewe models bild3, bild4, bild5 OLED, bild 7 and bild 9 (with chassis SL4) will be able to access live TV, catch-up TV and on-demand TV from October 2018, when a software update enabling the service will be sent out.

Viewers with compatible Loewe televisions will be able to scroll back through the TV guide to access shows from the past seven days. Through the Search function, they can find their favourite shows or discover new ones using Freeview Play’s Recommendations feature. The hybrid platform provides viewers with 70 digital and 15 HD channels, all for no monthly cost.

Guy North, Freeview Managing Director said, 
“Loewe has a long heritage of producing great looking televisions and with the addition of Freeview Play these sets now have a rich content offering to complement their beautiful design. With this launch, consumers now have an even greater variety of ways to get quality, subscription free TV, from a £60 set top box to a timeless piece of Loewe design-led engineering.”

Technical development of Freeview Play, including product specification, is being led by Digital UK.

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