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Cable viewers first to get fully regionised STV HD

Virgin Media viewers in Scotland will become the first to receive a fully regionalised STV HD service.

It's part of a new four-year partnership between STV and Virgin Media that was signed today.   The agreement includes the launch of STV Player on Virgin Media’s set top boxes, also for the first time, as well as an enhanced marketing commitment from Virgin Media on STV’s services.

The agreement includes the following:
  • Virgin Media will broadcast STV in HD in all cabled STV regions (Glasgow, Edinburgh and Dundee) on EPG slot 103
  • Enhanced promotion for STV’s brand and programmes on Virgin Media’s set top boxes as well as through Virgin Media’s customer channels
  • Integration of the STV Player app and STV catch up programming on Virgin Media set top boxes for the first time
  • Increased marketing presence for Virgin Media on STV’s services

Simon Pitts, CEO of STV, said:
"Virgin Media’s TV platform is very popular right across Scotland and we’re delighted to be enhancing our partnership and extending the reach of STV’s fantastic programmes through this innovative, long term agreement. We’ll be giving our Virgin viewers two “firsts”, the launch of STV Player and the launch of all STV regional variants in full HD, allowing Scottish audiences to access our popular shows however and whenever they want them.”

David Bouchier, Chief Digital Entertainment Officer at Virgin Media said:
“We are very pleased to have agreed this long term partnership with STV. It is fantastic news for our customers in Scotland as it will be the first part of the UK where channel 3 will be fully regionalised in HD. Virgin Media’s Scottish customers will be able to watch their local version of STV for the first time in HD, no matter in which part of the country they live.”

On Freeview, Freesat and Sky, only one version of STV HD is currently available - a simulcast of the Glasgow (STV Central West) sub-region. STV's other regions, including the former Grampian region (STV North), are SD only.