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Bauer takes over at Jazz FM; plans to enhance offering


Bauer Media Group has agreed to acquire Jazz FM - the UK's leading national commercial radio service for jazz, soul and blues.

According to today's announcement, Bauer was attracted to Jazz FM's strong growth potential. Latest RAJAR audience figures confirmed it reaches 672,000 people every week.

Jazz is currently experiencing a resurgence, and Bauer plans to further enhance the specialist offering of the station which is already hugely respected, via its celebration of music of new and classic artists such as Gregory Porter, Ella Fitzgerald, Nina Simone, Kamasi Washington, Ezra Collective and Nubya Garcia, as part of a move to grow Bauer's upmarket audience on behalf of its advertisers and commercial partners.

Paul Keenan, CEO Bauer Media commented:
"Jazz FM is a much loved, respected and influential brand, with strong growth potential, we look forward to developing it further. Jazz music is seeing an unprecedented resurgence, and this extends us into an entirely new and complementary radio audience. Jazz's community of digitally savvy music lovers is thriving and I believe that Jazz FM's expertise combined with our knowledge and experience in digital and personalised advertising technology such as Bauer's InStream+ will propel the brand for both listeners and advertisers. We look forward to working with the team to grow the business."

Jonathan Arendt, Jazz FM CEO said, 
"Jazz FM is a well-established and trusted brand, curated by passionate and expert presenters and producers - and I'm delighted that it will sit within the Bauer Radio family, where they are respectful and mindful of individual formats and listener groups."

The Jazz radio business will be managed by Bauer's Steve Parkinson, Group Managing Director of National Radio.

Jazz FM broadcasts, despite its name, not on FM, but on digital radio platforms. Bauer Media already owns a number of UK stations including Absolute, Kiss and Magic. Financial terms of the deal were not disclosed.
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