FreeSports gains Virgin cable carriage



FreeSports has confirmed it will be available to cable viewers from this weekend, following a new carriage deal with Virgin Media.

Eleven months after first launching on satellite and Freeview, the wait is now over for cable TV users, as Virgin Media plays catch-up by adding a raft of channels already available on Freeview.

FreeSports, which aims to broadcast up to 1000 events a year, specialises in airing a mix of domestic and international programming from the world’s most loved sports. This vast selection includes highlights and live football, cricket, tennis, rugby, athletics and motorsport action as well as basketball, ice hockey and even drone racing.

Some of the top action on offer includes live International football friendlies, Premier League teams’ pre-season friendlies, Guinness PRO14 Rugby, ATP World Tour 250 tennis series, grassroots rugby league, British Basketball League, Global T20 Canada cricket as well as Red Bull Air Races.

Ahead of the launch on Virgin Media, the channel, and its sister service Premier Sports have been given a new look, featuring a new logo sporting an abstract S in yellow and black.

  • All Virgin TV customers will be able to access FreeSports on channel 553 from Saturday 21 July.

However, there remains no news about the channel's forthcoming HD service on satellite, which was recently testing, before falling silent.

Richard Sweeney, CEO at FreeSports, said:
“We are delighted that our ever growing dedicated free sports channel is joining the Virgin Media platform. FreeSports boasts a large portfolio of global and domestic free, live sport that we believe will be a huge hit with Virgin Media customers.”


In addition to Virgin Media, FreeSports is available on Freeview, BT, TalkTalk, Plusnet and EE TV channel 95 (subject to receiver and coverage), Sky channel 422, Freesat 252 and online at TVPlayer.com.

Meanwhile, Virgin Media is poised to add further Freeview channels to its line-up, including Your TV, Paramount Network and NOW 80s. Cable subscribers have frequently complained about getting new services long after other platforms.



Where can I find Premier Sports and FreeSports?




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