Freeview: change at the top


Guy North is to step down as Managing Director of Freeview this October.

His departure follows a recent deal with shareholders to provide five years of funding for the development of Freeview into a hybrid TV platform.

Freeview Play is set to become the chosen TV platform in more homes and a new mobile app targeted at younger viewers will launch later this year.

Guy was appointed Managing Director in June 2014, having joined as Marketing & Communications Director three years earlier. He spearheaded the launch of Freeview Play in 2015, which was accompanied by a full brand relaunch to take Freeview into the connected world.

In a press release announcing his departure, North said: 
“It’s been a privilege to lead the UK’s best loved TV platform, ensuring viewers can receive the very best television subscription free. The Freeview brand and platform is now in better shape than ever to compete in a rapidly changing environment. I’m proud to leave it in this strong position as I go on to explore new adventures and opportunities.”

Rufus Radcliffe, Chairman of the Freeview Board commented: 
“I’d like to thank Guy for his dedication to Freeview over a number of years. As Managing Director, he’s been the driving force behind Freeview’s reinvention for a digital age, securing the future of free-to-view TV for UK viewers. I wish him the very best for the future.”

Following Guy North's departure, Owen Jenkinson, Marketing Director of Freeview will report directly to the Freeview board, responsible for all marketing and communications activity. As part of the new settlement Freeview will work even more closely with Digital UK who will continue to lead on product development, supply chain partnerships and platform strategy.

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