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YouView hits 3 million mark

Hybrid TV platform YouView is now powering more than three million set-top boxes and digital devices across the UK.

The threshold was broken last week, according to the company.

The hybrid digital platform is the TV interface for BT TV, TalkTalk TV, Plusnet TV and Sony Android TV’s, integrating DTT (Freeview) and IP content through a visually driven user interface and cloud based data platform.

Richard Halton, CEO at YouView commented:
“We are delighted to have passed this important landmark, which reflects the talent of our team and commitment of our shareholders and customers. Through our Cloud enabled interface, we are offering continuous improvements to the user experience through new functions and content, making it simple and easy for them to watch the content they love. The focus is how we create the viewing experience of tomorrow today – YouView receives 350 million data points a day from its devices and we can use this insight to continue to be at the forefront of innovation in our field.”

YouView was launched in 2012 following lengthy delays. Originally to be taken as a standalone product or as part of a TV service from BT or TalkTalk, YouView is now primarily used in conjunction with ISPs, while the main terrestrial broadcasters have refocused on developing Freeview Play.