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BBC consults on Distribution Conditions



The BBC has outlined seven conditions that will govern how and where BBC content will be available in the future. 

The broadcaster has opened a consultation seeking feedback on its new draft Distribution Policy, which will govern how its services are made available to the public to watch, listen or use, including the conditions it sets for distribution via third parties.

The draft policy, which viewers, industry stakeholders and Ofcom have been invited to comment on, outlines seven conditions that will govern how BBC content (excluding the World Service and international channels) will be offered in the future:

  • Prominence – the placement of BBC content and services relative to those of other providers should be in line with audience needs and expectations
  • Editorial Control – the BBC retains editorial control of its content and its placement
  • Branding & Attribution – users should be able to easily identify which content on a platform is provided by the BBC
  • Quality – users should be able to enjoy a high quality experience of BBC content and services
  • Data – the BBC should have access to data about the usage of its services
  • Free Access – users should incur no incremental cost to access BBC content and services
  • Value for Money – arrangements should maximise cost-effectiveness of distribution to the licence fee payer.

Further information on the policy and how to respond are available in the consultation document linked to here.

Underpinning the proposed policy, which is being published as part of the current BBC Charter Agreement, is a separate distribution strategy, which confirms the BBC expects to move into an internet-only environment in the next decade.




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