CBS UK channels report strong growth

The operators behind free-to-air channels CBS Action, Drama, Reality and Horror Channel have reported a strong year of growth.

AMC Networks International – UK (AMCNI) and CBS Studios International announced that 2017 was their best ever year yet of SOCI (share of commercial impacts) growth for advertisers, resulting in a delivery of 2.58 per cent of the UK’s adult commercial TV audience in 2017. This is a 4 per cent increase against 2016 and an 18 per cent increase against two years ago.

Additionally, the CBS UK Channels managed an overall UK audience share of 1.51% in 2017, up 4% on 2016 according to official BARB data. The channels’ record-breaking month was May with 1.62% share of UK viewers, and the strongest share of UK viewers was reached on 24th September with 1.92%

According to the data, CBS Reality, which has a schedule dominated by episodes of US courtroom programme Judge Judy (pictured above),  is now the most watched factual entertainment channel in the UK amongst adult women and the tenth most watched non-PSB channel amongst all adults.

Meanwhile, sister network Horror Channel produced its strongest ever year of viewing in 2017, with audiences up 10% year on year and 26% in the final three months of 2017, making the channel one of the fastest growing in the UK with over 6 million adults tuning in every month.

CBS Action audiences increased by 7% year on year with over 4 million adults tuning into the channel monthly. The channel was promoted up the Freeview channel list to channel 39 in August. CBS Drama delivered an 11% increase with over 2.5 million adults watching. The channel moved to a more widely available Freeview multiplex slot during 2017, but was temporarily demoted down the Sky EPG.

Kevin Dickie, SVP, Channels Group, UK, MEA & Poland, AMC Networks International, said, 
“2017 was another record year of audience delivery for our CBS portfolio in the UK with another 4 per cent growth in our share of the market. We remain focussed on maintaining this growth by producing more original crime content for CBS Reality; bringing iconic series such as ER and Dynasty to CBS Drama and featuring the best in horror, sci-fi and fantasy on Horror Channel and the top detective and western dramas on CBS Action.”

Robert Haiat, SVP Business Development from CBS Studios International said:
“With strong brands and a wide range of compelling programming, the CBS UK channel portfolio continues to make a strong impact in the market. We are looking forward to working with the AMCNI team to deliver viewers and advertisers a robust schedule of CBS Original Series and world-class library programming in 2018.”

Share on Google Plus