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Ericsson brings back Red Bee brand to broadcasting

The Red Bee name is back in broadcasting after the company that bought the former BBC Broadcast division announced a re-rebrand.

Ericsson confirmed earlier that it had renamed its Broadcast and Media Services business to Red Bee Media, with immediate effect.

The business manages the playout of BBC channels among other activities around the world.

The Red Bee Media name and brand identity will apply to all of Ericsson’s Broadcast and Media Services businesses worldwide. As part of this change Red Bee Media is now an independent business fully owned by Ericsson with operations in Australia, Finland, France, Germany, the Netherlands, Spain, Sweden, the UK, United Arab Emirates, and the U.S.

We reported in 2015 how the Red Bee name had originally been erased as part of its takeover by Ericsson. 

Announcing the change, Steve Nylund, CEO of Red Bee Media, said
“We looked at not only our vision and strategy for the future but also what we, as a business, now stand for. The Red Bee Media brand has a long and rich heritage in TV and media and is well recognized across the industry. Adopting this brand will enable us to strengthen our position as an independent and agile media services organization. It will provide the basis for our business, our people and our clients to unify around a shared identity that represents our purpose, brand positioning and values.