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Blaze teams up with C5 to launch content on My5

Channel 5 is to offer content from another broadcaster for the first time on its on-demand service My5.

Programmes from A+E Networks UK's Blaze TV channel will now feature on the service, in what Channel 5 owner Viacom says is part of its aim "to grow viewing beyond broadcast, building on the reach of My5 as the most widely available commercial broadcaster on-demand platform and providing additional depth and breadth of content across genres."

My5 - originally called Demand 5 - is the VOD home to all of Channel 5's family of channels. My5 also contains exclusive programmes including the recently acquired series Wonderland and the forthcoming East Los High. Today's announcement is the start of My5 becoming a wider destination for various commercial outlets.

Channel 5 commercial, operations and strategic services VP James Tatam said:
"This exciting next phase in the evolution of My5 builds on our recent successes in offering exclusive box set content for the platform. We’re excited to partner with A+E Networks UK; their high-quality programming from around the world broadens the appeal of My5 and we look forward to announcing further content deals in the future.”

A+E Networks UK general manager Heather Jones added: 
“It is exciting to be working in partnership with Channel 5, to enable Blaze to reach an even wider audience through the My5 digital platform. Since its UK launch last year, Blaze is proving to be a great addition to the A+E Networks portfolio and today’s announcement is another key development in our ambitions for the brand.”

The news comes just days after an aggressive bid to move up the Freeview EPG, through the creation and acquisition of a holding company giving access to the Community Channel's former Freeview slot.