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1.5 million adults make the switch to Digital Radio

Digital Radio is now on the brink of overtaking analogue listening hours, with more records broken.

In the latest RAJAR audience figures for the second quarter of 2017, digital listening reached a record 48.7%, up from 47.2% in the last set of figures three months ago.

1.5 million additional adults are now listening via a digital platform, compared to Q2 2016, taking digital reach to 33 million people and for the first time over 60% of the population at 61.2%.

Digital listening across all platforms continues to grow, with the fastest growing now being online/apps which grew by 9.1% in hours to account for 8.8% share of all radio listening and 18% of digital listening, as radio listening via voice-controlled and smart speakers becomes increasingly popular. The majority of digital listening remains via DAB digital radio which grew 6.1% in hours to account for 34.5% share of all radio listening or 71% of digital listening. Listening via digital television grew 4% in hours to account for 5.4% share of all listening and for 11.1% of digital listening.

Once again, the latest figures show an age divide, with the digital share of listening already over 50% among the under 55s.

Ford Ennals, CEO of Digital Radio UK, said: 
“The new RAJAR data confirms that digital radio’s momentum is unstoppable with close to 50% of all listening now being on a digital platform. We see this digital growth right across the board - commercial radio and BBC, national and local and across all digital platforms. Digital radio is truly the engine for growth for UK radio and we continue to see great performances from new digital stations.”