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Now TV Ireland has launched

With monthly passes starting at €15, Sky's online streaming service Now TV has officially launched in the Republic of Ireland.

The service was unveiled at a launch event this morning, where it was confirmed that users in the Republic of Ireland can now officially sign-up for Now TV Ireland, with a free 14 day trial available via the Now TV Ireland website (www.nowtv.com/ie - UK users may be auto-directed to UK site).

Now TV Ireland's Entertainment Pass retails at €15 a month, and contains 10 services: Sky 1, Fox, Gold, Comedy Central, MTV, Sky Atlantic, Sky Arts, abc Studios, VICELAND, Discovery, Nat Geo Wild and Channel 4, giving viewers access to exclusive content including Game of Thrones.

Meanwhile, Irish viewers can have access to Sky Cinema for €15 a month via the service. Sky Sports is available from €10 for a day pass, €15 for a one-week pass or €50 for a rolling monthly pass. A "kid's pass" - unlike Now TV UK - is not available at the moment.

Now TV can be accessed on a variety of internet-connected devices, but requires users to have a minimum broadband speed of 2.5Mbps or 180Kbps on 3G/4G.

Ann-Marie MacKay, Sales and Marketing Director, Sky and NOW TV, Ireland, commented:
“NOW TV has arrived for customers looking for a no strings relationship with their TV. Designed for those who want to stream brilliant content without committing to a contract - whether that’s diving into the drama of Game of Thrones, laughing along with the latest must-see movie or feeling the pressure during a Lions test match. Customers simply sign up, choose a pass and start streaming on whatever device they want.”

Sky has now been able to roll out local versions of Now TV in all European countries it operates in. Following the original launch of Now TV in the UK in 2012, a local version of Now TV is now available in Italy. In Germany and Austria, the local version of the service runs under the name "Sky Ticket", due to the existence of a rival on-demand service, called "TV Now" in Germany. All versions enable users to opt in/out opt of receiving various bundles of Sky's premium channels without signing up for a lengthy contract and can often be cheaper than signing up for Sky's satellite service, although it doesn't offer the full set of channels and features available to satellite users.