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Eurosport unveils its new Winter Olympics logo

Eurosport has unveiled its new on-screen logo for the Olympic Winter Games being held in PyeongChang, South Korea early next year - the broadcaster's first as the new Home of the Olympic Games in Europe.

In a statement, the Discovery-owned sports network said the new logo would help "define a new era for Europe’s number one sports destination and the world’s greatest sporting event and will be visible across all Eurosport screens and platforms in the build-up and during PyeongChang 2018."

For the upcoming Olympic Winter Games, Eurosport will broadcast more than 100 events live and on demand, providing access on any device, at any time. It will make PyeongChang 2018 the most digital Olympic Games across Europe, capturing every moment of action for viewers, as well as creating further mass engagement on Eurosport digital sites (including Eurosport.com) and social media platforms. 

UK free-to-air viewers will still be able to watch selected live coverage of the event, which starts on 9th February 2018, on BBC TV, but Eurosport will take over with regards the depth and breath of coverage previously offered by the BBC's Red Button multi-screen service. Eurosport holds the rights to show Olympic coverage until the 2024 summer games, although the UK rights for the 2018 Winter Games and 2020 Summer Games are sub-licenced from the BBC.

Unveiling the new logo for Eurosport, CEO Peter Hutton, said: 
“As the new Home of the Olympics in Europe and a proud partner of the world’s greatest sporting event, we want ensure Eurosport is synonymous with the Olympic Games at every opportunity. This brand identity represents the spirit of South Korea and we hope will become instantly recognisable to fans as the hallmark of our PyeongChang 2018 programming. 
"With less than a year to go until PyeongChang 2018, our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before, is well under way. We are committed to offering fans something truly different, the chance to follow every local hero, every sport and every moment that matters to them. With over half of our broadcast schedule, and two thirds of Olympic sports on our screens, we are perfectly positioned to do this.”

Explaining the concept behind the logo, Eurosport said it brought together "the current Eurosport wordmark with the PyeongChang logo typeface, underpinned by the iconic Olympic rings. The three existing logos are headed by a mountain silhouette – the natural setting of the Winter Games. The silhouette background is arched echoing the shape of the Olympic rings and will come in several variations, using a vibrant colour palette expressing the spirit of modern K-pop culture. "