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DAB radio sales break through 50 million mark

The international industry body for DAB digital radio has announced further increases in DAB radio sales as more countries develop their DAB networks.

WorldDAB says over 53 million receivers (including automotive line-fit) have been sold worldwide, with further growth in digital radio being fitted as standard in new cars – in Norway 98% of new cars are fitted with with DAB, while in the UK the figure is now at 87%.

Norway’s ongoing digital radio switchover has had a significant impact on digital radio sales and reach, with cumulative receiver sales reaching 3.9 million and listening reach up to 69% at the end of Q4 2016. This is alongside a jump from 63% to 98% for new cars sold with DAB+. Switzerland, starting its own switch in 2020, has seen cumulative receiver sales increase to 2.8 million with the DSO marketing campaign due to start this year.

The UK now boasts total receiver sales of 31.7 million, along with an increase in the number of new cars fitted with DAB as standard to 87%.

Over 8 million receivers have now been sold in Germany, with coverage up to 96% of the population and 98% of ‘first level’ roads. 581,000 receivers have now been sold in The Netherlands and Italy has almost reached the 1 million receivers sold mark.

Over 3 million receivers have now been sold in Australia, with new services in Canberra, Darwin and Hobart due in 2017. Thailand has recently announced it will commence the licensing process for new DAB+ multiplexes, due to launch in 2018.

Patrick Hannon, President, WorldDAB said:
“In the last year digital radio has continued to go from strength to strength and the increase in receiver sales and listeners shows that the future of radio is digital,” said  “It’s not just the markets looking at digital switchover, but the next ‘wave’ where growth has been  impressive. In particular, Australia, France, Italy, Germany and The Netherlands have all seen a significant jump in receiver sales.”