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Sony launches Kids on-demand service on YouView

A new catch-up TV service for children containing programmes from POP, Tiny POP and KIX is launching today on YouView, the hybrid  TV platform used by BT, TalkTalk and Plusnet for their TV services.

The channels, owned by Sony Pictures Television Networks, will come together as a new 7 day, catch-up service allowing children across the UK to enjoy popular content, including Power Rangers Dino Super Charge!, Lego Friends, My Little Pony: Friendship is Magic and Angry Birds, whenever they want.

YouView is set to be the first home for Sony’s kids player and is also the first player to launch since the roll out of YouView’s new software update. Leveraging YouView’s Cloud technology and image-led interface rendered in HTML 5, the player will be integrated into YouView’s slicker and faster user experience.

 Kate Marsh, Executive Vice President, Western Europe, International Networks said:
“Our portfolio of children’s channels is the number 1 commercial kids’ network within the UK free-to-air market. Adding POP, Tiny Pop and KIX shows to YouView via our new player, allows more children and families to enjoy great content and colourful characters whenever it suits them.”

David Faulkner, Head of Corporate and Business Development, YouView said: 
“Sony Networks’ new kids player is a great addition to our already strong line up of Players and Apps. We strive to offer content for all ages as well as families and the catch-up content from POP, Tiny Pop and KIX helps to grow our offering.”

The service will be free across all YouView connected devices including BT TV and TalkTalk TV homes and caters for boys and girls aged 4 – 10 years old. The regular linear versions of the channels are contained within the children's TV section, part of the Freeview element of the service, from channel 125, subject to local terrestrial TV coverage.