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New UHD HDR logo launches to guide 4KTV buyers

This is the new logo that buyers of Ultra HD TVs need to be aware of.

The new logo, from Eurofins Digital Testing shows that the TV can handle High Dymanic Range (HDR) in addition to Ultra HD. The current BBC iPlayer UHD trial of Planet Earth II uses HDR technology, but as is often the case when new technologies develop, some early Ultra HD TVs can't support HDR.

Unveiled at this week's Consumer Electronics Show (CES) in Las Vegas, this logo is designed to ensure that the latest generation of UHD HDR screens are easily recognisable.

The logo will identify all qualifying equipment capable of delivering the extended contrast range and colours essential for HDR and wide colour gamut (WCG), as well as ensuring that the full potential of UHD is met. According to the reports from Las Vegas, many manufacturers are interested in the logo scheme.

Tim Morgan, managing director of Eurofins Digital Testing UK said:
"Consumers are prepared to spend more and more money on getting the best in their entertainment systems but need guidance that they are making an informed choice."

The logo above refers to the display capabilities of the TV set, although it also confirms HDR compatibility for streamed and broadcast content.

However, an additional box (e.g. SkyQ or BT YouView) or dongle may be required to obtain UHD content, if the in-built smart TV capabilities don't offer the UHD content or subscription services you want.

In the UK, UHD TVs that have the Freeview Play logo will be able to stream 4K content from the internet, with the BBC planning to make its Ultra HD content available using this method.