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Major expansion and more channels for TVPlayer after £5m investment

Nearly three years after first appearing on app stores, streaming service TVPlayer is being spun off into a standalone company and has announced the addition of further channels in a major expansion following a £5m investment round. The service will also begin to be advertised on TV.

The latest investment round was led by US media giant A+E Networks, which will see its new Freeview channel Blaze being added to the TVPlayer line-up soon. It follows confirmation that TVPlayer will soon include the offshoot channels from ITV, Channel 4 and Channel 5 in its free offering. The service also includes an optional bundle of premium channels including Eurosport and MTV for £4.99 a month.

The developments mean TVPlayer has become the first UK streaming platform to be able to offer legal live streams of all major free channels.

TVPlayer was ranked second behind Netflix and ahead of BT Sport, BBC iPlayer and other leading digital platforms by App Foresight according to customer feedback on its quality

The startup, which already has over 1 million active users, targets millennials, mobile users and households who have not previously purchased pay TV. In doing so, TVPlayer offers broadcasters an incremental audience on top of traditional pay TV operators.

Major broadcast networks including A+E Networks, Fox, Viacom, Discovery, Eurosport, SONY, UKTV, Turner, Scripps, ITV, Channel 4 and 5 already have their channels on the TVPlayer platform. In total, over 100 channels are available across desktop, mobile, tablet, Samsung Smart TV, Apple TV and Amazon Fire TV, in the home and on the go, via wired, WiFi, 3G and 4G.

The latest investment will be used to further develop the content offering and to expand distribution of the service in the UK. A sizable marketing campaign, including TV spots on a number of free-to-air channels, will launch in the lead up to Christmas. Existing investors, including venture capital firm Beringea, invested alongside A+E Networks.

Adam Smith, Founder of TVPlayer, says: 
“We are very excited about the investment and the backing it provides operationally and financially for the expansion of TVPlayer. TVPlayer has already succeeded in building a first-class content delivery platform and being the first provider in the UK to launch a legal live TV streaming service carrying all of the major channels. With our investors’ support, we look forward to focusing on our efforts on customer acquisition and subscriber growth.”

As part of the transaction, TVPlayer has de-merged from its parent company Simplestream and now operates as a standalone company with dedicated management, marketing and technology teams. Founder Adam Smith, and Co-Founders Lewis Arthur and Dan Finch continue to hold a significant stake in the business and will work alongside a new management team soon to be announced.