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Sky and ITV join up with Ginx for new eSports channel

Sky and ITV have announced they have joined forces with Ginx TV for a new 24/7 eSports channel, which will be available on Sky from 23rd June.

Both broadcasters have become minority shareholders in the channel, which will replace the current Ginx TV service that is already available on Virgin Media channel 290. Aiming to bring the very best of eSports to videogaming fans, the new GINX eSports TV will, in addition to Virgin Media, be found on Sky from the 23rd June, where it will launch on channel 470 on 23rd June.


GINX eSports TV promises to showcase major eSports tournaments from across the globe, as well as independent programming. The schedule will include coverage of Turner’s ELEAGUE tournament, FACEIT‘s eSports Championship Series, and Valve’s The International Dota 2 , which GINX eSports TV will be covering live from its new King’s Cross studio. Other content partners will include Riot, Activision, EGL, Gfinity and more will be announced.

Outside the UK & Ireland, GINX eSports TV will be distributed to an additional 23 million households, making it the largest eSports TV channel in the world, reaching 37 million homes. 

Michiel Bakker, Ginx TV Ltd. CEO said:
"GINX eSports TV aims to add significant mainstream TV exposure to the fast growing eSports ecosystem. Complementing online streaming, with an entertainment-led approach, the launch on Sky and the rebrand across all our 37 million households allows us to help new audiences discover eSports and hopefully gives core fans a fresh perspective. I am also delighted about the prospect of Sky and ITV joining our shareholder roster, it goes without saying that the combined media footprint and expertise of both presents a significant opportunity for us to make a bigger impact, faster.”

Emma Lloyd, Group Director of Business Development and Strategic Partnerships, Sky commented:
“This is an exciting new partnership which will help us develop our understanding of eSports and its audience. At Sky we are committed to bringing new programmes and channels such as GINX eSports TV to support and extend our leadership position in content. We look forward to working with Ginx and ITV on developing a channel which will capture the growing appetite for eSports.”

Simon Pitts ITV’s Managing Director of Online, Pay and Interactive said: 
“eSports is experiencing phenomenal growth and Ginx's vision is to bring together two incredibly popular forms of entertainment - gaming and television - to create a unique, global proposition. We're delighted to be partnering with Ginx and Sky as part of our strategy to target younger audiences, develop new programming genres and expand internationally.”

There's no indication of any launch on any other digital TV platform at this stage.