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Simplestream and Racing UK offer direct-payment mobile day pass

Simplestream and Racing UK have announced an extension to Racing UK’s ‘Day Pass’ service, a low-cost, no contract, pay-per-view service, that offers consumers short term access to the service. 

For the first time, sign-ups can be made via a simple payment system on a mobile phone and payment is made directly through the consumer’s phone bill, appealing to increasing consumer appetite for immediate and seamless video services. The new service is an extension of the existing Day Pass service which is currently available to users on TV, mobile and online and allows consumers to watch as much content as they want until midnight, and only pay for the days they view.

Racing UK is a leading provider of live horse racing action, broadcasting over 4000 live races from 34 of the UK’s top racecourses every year. The automatic payment system, powered by Simplestream’s Media Manager solution, offers consumers instant access to live and catch-up footage, avoiding the need for credit card details to be entered or multiple sign-ups. 

Adam Smith, CEO and Founder of Simplestream, commented: 
“It’s great to be continuing our partnership with Racing UK, having previously launched their multi-screen international service in 2014. Demand for premium sports content is increasing, and content providers should be maximizing the opportunities of a market that gives consumers more say in where, how and when they want to access and pay for video services. Our Media Manager solution helps providers do this by creating the greatest functionality with the least effort for both providers and consumers. Our work has clearly demonstrated that offering more flexible video services can make a huge difference to increasing customer satisfaction.”