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Revised NOW TV line-up goes live with new Kids Pass

Online streaming service NOW TV’s new Kids Month Pass has gone on sale as part of a revised line-up from Sky's low-cost streaming service.

To mark the launch of the new £2.99 a month Kids Pass, selected users who access the service via a NOW TV Box will have the opportunity to claim a special edition NOW TV kids remote via email invitation. This simplified edition, according to Sky, featuring less buttons, reduces the chance of little-ones accidentally exiting their favourite show or leaving the kids UI.

Customers of the new pass can watch six amazing live kids channels as well as box sets and thousands of episodes on demand from Nickelodeon, Nick Jr, NickToons, Cartoon Network, Boomerang, Cartoonito, CBeebies, CBBC, and Milkshake!, all via a unique immersive user interface (UI) designed specifically for kids.

Gidon Katz, Director of NOW TV, said:
 “As school breaks up, we are excited to fill in those short gaps in the busy summer days with the brilliant shows available on our new NOW TV Kids Month Pass. Not only will the new pass provide a fun, bespoke source of entertainment for kids, but with no contract it’s going to keep parents happy too.”

Coinciding with today's Kids Pass launch, children's channels have been removed from the Entertainment pass, which has gained Nat Geo Wild and is lined up to get new channel Viceland later this year, in addition to an enhanced on-demand library. Disney, which is going its own way with on-demand services will no longer be available on the service.

Also today, the Sky Sports Month Pass has increased in price to £33.99 a month.

All NOW TV passes are available on a month-by-month basis. Sport is also available via a 24 hour or 7 day Pass.

In July, the existing Movie Pass will become the Sky Cinema Pass following a major rebrand of the Sky service.


  1. I got the Entertainment Pass so I could watch Sky channels but chiefly for the Kids Channels. Now I can't get these without the extra £36 a year being charged. I can't even record these via an external AV cable. So I might just as well upgrade the Sky set top box to get the Family Bundle and use that Sky+ HD box as a recorder that allows me to use a DVD Recorder to record to as well. New Sky subscribers get a Sky+ HD box and Catchup TV services and recording options. They may get a superior Sky+ HD box or a free 32" HD TV or a laptop or maybe a financial discount deal. Existing Sky customers may get some upgrade discount or maybe there's a discount code on the Internet anyway. I prefer Sky on my HD TV rather than on a PC monitor and perhaps middle screen height rather than full screen height. Even on my 27" HD PC Monitor I'm not getting the best view. Nor by using NOW TV am I getting any free to air TV channel like Freeview or Sky could offer, so there's less incentive for NOW TV than ever before.


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