a516digital.com will go offline shortly. For the latest updates on Twitter go to @rxtvlog or visit rxtvlog.com.

Digital Radio listening figures continue upward trend

According to the latest set of radio listening figures, digital radio listening has sustained its long term growth to reach a new high of 44.1%. For the first time, digital listening in home increased to over 50%.

During the first three months of 2016, 51.5% of all radio listening in home being to a digital platform, ahead of listening on AM/FM (48.5%), according to figures from Rajar.

There was growth across all digital platforms, with DAB growing its share of listening to 30.9% and now accounting for over 70% of total digital listening. Ownership of a DAB digital radio increased to 55.7% of the population, with 30 million adults now claiming to own a DAB radio, an increase of 14% year on year.

Online share of listening grew to 7.8% and accounts for 18% of digital listening, while digital TV's share of listening increased above 5% after a stagnant spell, growing to 5.4% to account for 12% of digital listening.

Digital listening in car grew by 32.5% to 21.2% of all listening (from 16% in Q1 2015), boosted by growth in new cars being fitted with digital radio as standard to over 80% in Q1 2016.

This quarter saw Rajar apply a new methodology to the data which eliminated any unspecified listening previously termed “analogue/digital not stated”. Only a small proportion of this re-allocation of unspecified listening was allocated to digital listening, meaning the majority of the increase in digital listening was due to sustained strong underlying growth, helped partly by a 40% increase in listeners for Radio X. The Q1 2016 Rajar data does not include any listening results for the 16 new digital-only stations launched in March 2016 (15 new stations on Sound Digital and 1 new station, Heart Extra, on Digital One).

Ford Ennals, CEO of Digital Radio UK, said: 
“What shines through this new listening data is the continuing and unstoppable shift to digital listening. We have seen record quarters for leading BBC and Commercial digital-only stations BBC 6 Music and Absolute 80s and digital listening on the BBC’s iconic stations Radio 3 and Radio 4 rising towards 50%. With the listening benefits of the 16 new digital-only stations launched in March still to come later this year we can see a clear path through to the majority of listening being digital.”