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At The Races launches new Mobile App with Video On Demand

At The Races, operators of the UK’s market-leading horse racing website, has launched a new mobile betting app enabling punters to watch programmes on demand, compare odds and place instant bets with bookmakers within a single app.

The new app, designed, built and maintained by Simplestream, has been well received by users, with the app getting 5 star ratings on Apple's App Store.

In addition to the in-App betting, horse racing fans can access free of charge an extensive video archive of previous races, together with daily news programmes automatically recorded from the At The Races television channel using Simplestream’s Live-2-VOD technology, which creates and publishes video into the app after broadcast with minimal delay. Four daily editions of Racing News and popular magazine shows Sunday Forum, Irish Angle and Form Factor are among the programmes available.

The service works on wi-fi, 3G and 4G networks.

Matthew Imi, Chief Executive, At The Races, said;
“We are absolutely delighted to take the At The Races service to the next level with the release of this free app. Its distinct and easy to use features set it apart from its rivals and the app stays true to our three watchwords: content, speed and reliability. We are relishing the prospect of bringing you closer than ever to racing, all accessible at the touch of a button. With two million TV viewers and now more than two and a half million website users each month in the UK and Ireland, we are now broadening our service to an even wider audience, which is incredibly exciting.”

Simplestream Founder & CEO Adam Smith commented:
“having provided video streaming services to At The Races for many years it is incredibly satisfying to see that the solutions we provide continue to be industry leading. The 5 star reviews speak for themselves. We look forward to working with Matthew and his team to deliver further innovation in the mobile video betting space.”


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