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Freeview adopts new look

Digital terrestrial television platform Freeview has today officially adopted its new branding, including the new Freeview logo that was first unveiled earlier this year.

The new Freeview branding now appears on its web and social media platforms and the new logo will soon begin to appear on the packaging of Freeview compatible TVs, PVRs and set-top-boxes.

The new look has been adopted ahead of the launch of the new connected TV platform Freeview Play and is the first Freeview logo to ditch the explicit transmission mast reference in the letter "i" of previous logos.

Freeview currently comes in three flavours:
  • Freeview: standard TVs and set-top-boxes that can receive most standard definition channels, subject to coverage.
  • Freeview HD: TVs and set-top-boxes that can receive all standard definition channels as well as HD channels, subject to coverage. An increasing number of Freeview HD devices can connect to hybrid streamed channels, available from channel 225 on Freeview, with many TVs offering smart TV apps, such as iPlayer.
  • Freeview HD recorder (was Freeview+HD): PVRs that can receive and record standard and high definition channels.
Coming soon, the Freeview Play brand will see terrestrial and connected TV brought together under a harmonised set of standards. Freeview Play devices will be compatible with Freeview HD, will have a scroll-back TV guide to access catch-up TV from the BBC, ITV, Channel 4 and Channel 5 and will support hybrid streamed channels and channel portals available via the red button on services such as 4Music and from channel 225.

Freeview is a trading name of DTV Services Ltd, a company set up by broadcasters and multiplex operators to market the UK's digital terrestrial TV service back in 2002.


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