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Sky turbo-boosts Kids on-demand TV

Sky has turbo-boosted its children's on-demand offering, with a 600% increase in children's programming available to Sky+ subscribers, available via a software update during the next few weeks.

The boost follows a number of new deals signed with rights holders including Viacom and Turner that form part of a multi-million pound commitment by Sky.

From Adventure Time to Ben and Holly’s Little Kingdom and iCarly, Sky will increase the around 700 episodes available on-demand today to around 4,000 over the coming months.

The ambitious changes mean that Sky’s on demand service will be home to more episodes of the most-watched kids’ shows than any other provider – all ready to watch from one dedicated section on the Sky+ homepage for the first time.

Connected customers will be able to watch previous series of The Octonauts exclusively on demand plus there will be even more episodes of popular series like SpongeBob Squarepants, Dora the Explorer, Horrible Histories and Ben 10.

Luke Bradley-Jones, Sky’s Brand Director of TV Products, said:
“I know from my own kids that they just want to watch their favourite TV characters including Ben and Dora whenever they can. And parents want the convenience of a quick and simple way to access lots of episodes all in one place. That’s why we’re massively expanding the variety and number of shows available on demand – and putting them front and centre of the Sky+ TV Guide. For our customers it means a huge library of kids shows, all there at the touch of a button.”

Information for Sky subscribers

Sky customers will be able to quickly access this huge library of on demand kids TV straight from the Sky+ homepage as part of the latest update to customers’ Sky+HD boxes rolling out from this week.

A new tile will open up a one-stop-shop of all the kids shows and movies available on demand, all kids TV recordings, plus a quick view of what’s on now on linear channels like CBeebies and Nick Jr.

The software update is rolling out to customers and will be available to over 8.5 million homes with compatible Sky+HD boxes by the end of June this year. To make the most of the changes, Sky customers are being advised to connect their Sky+HD box to their home broadband.

With regards the update, Sky points out that the the 'Kids' section will appear on compatible black Sky+HD boxes (not on older Sky+HD boxes). A broadband connection will be required to access on demand with Variety Bundle and Family Bundle for Kids shows and Sky Movies pack for movies. Original bundle customers will be able to access free to air Kids channels only.


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