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Sky 3D becomes an on-demand only service

Sky's 3D channel is to cease broadcasting on satellite from June, with the channel becoming an on-demand service.

Announcing the change on the Sky Corporate blog, Luke Bradley-Jones, Brand Director, TV Products at Sky said:
"From the latest 3D movie premieres like Guardians of the Galaxy, X-Men Days of Future Past and Dawn of the Planet of the Apes, to the very best in natural history with documentaries like Natural History Museum Alive, it will all be ready and waiting for our customers to view whenever it suits them."
Sky says that changes to 3D are all part "of making our on demand offering a fantastic destination for customers", and follows the release of figures showing Sky has around 7 million connected subscribers that can access on-demand content.

3D TV has in recent years steady lost popularity, with most viewers favouring new developments such as 4k/UHD, although some 3D TV fans remain.

update: the change has been confirmed for 9th June.


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