This website has now closed. Thank you for your visits over the years. The following sites provide alternative sources of information: | | |

Mustard spreads on to cable TV

Viewers in Norwich can now watch the latest from their area from local TV station Mustard TV on cable.

From today, Mustard TV is available in the Norwich area on Virgin Media channel 159. Until now, the service has been exclusive to 160,000 Freeview and YouView viewers. The additional coverage via Virgin Media means an extra 30,000 homes will be able to watch the channel, which first launched in March 2014.

In a press release issued by owners Archant, Jeff Henry, Chief Executive of Archant said: ‘I am delighted that Virgin subscribers in our franchise area will be able to enjoy Mustard TV. They can watch local TV at its best and join our rapidly growing audience. Mustard TV provides a genuine local feel which differentiates it in a crowded channel offering.”

Early, but limited indicators suggest Mustard TV has been doing well among its local audience, having avoided some of the more high profile teething problems that have dogged other local TV start-ups, such as London Live.


Post a Comment

IMPORTANT: This post is open for comments for a limited period (usually 14 days) following its upload date. You can comment with a Google Account (e.g. for Gmail, YouTube, Google Play)
Comment not appearing? Comments may be subject to moderation and as such may not immediately appear on the site - comments will wait in the moderation queue until they are processed. Check back later. (Comments submitted anonymously may fail the spam filters.)

Please note: Some types of comments may be removed at the discretion of a516digital. With freedom of speech comes responsibility: Keep it clean, civil and on-topic! See the "About this website" section (link at the foot of the page) for full terms and conditions about what is and what isn't acceptable on this site.