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Amazon enters the TV marketplace with Fire TV

Amazon’s Fire TV has launched in the UK today. It's another way for viewers to get smart and connected TV functions including catch-up TV.

The small Amazon Fire TV box plugs into HD TVs, relying on a fast internet connection to offer access to popular UK apps including BBC iPlayer, BBC News, BBC Sport, Demand 5, Sky News and Curzon Home Cinema, as well as Netflix, Prime Instant Video, Amazon Instant Video, Spotify, YouTube, and many more.

Aiming the set itself apart in an already busy marketplace, Amazon Fire TV boasts about having "3x the processing power of Apple TV, plus 4x the memory of Apple TV or Chromecast for exceptional speed and fluidity."

Simplesteam's TVPlayer app is one of the services available on Amazon Fire TV. It has been "reimagined for the big screen", following its earlier adaptions for other Fire devices. Users can easily find TVPlayer within the Amazon Fire TV Appstore, whether through their remote control or voice search.

Lewis Arthur, Platform Manager of TVPlayer said, “Fire TV is a great piece of technology and we are delighted to have been invited by Amazon to form part of the UK launch. This demonstrates TVPlayer’s commitment to making its popular content available to new audiences and users across multiple platforms.”

Jorrit Van der Meulen, Vice President, EU Amazon Devices said of the new Amazon Fire TV service: “Our customers are very excited about Fire TV, and we’re delighted to be shipping in the UK.”  

“Fire TV offers powerful performance in a tiny box at a great price. For just £79 it comes with an open ecosystem that provides access to a vast selection of content through BBC iPlayer, Netflix, Prime Instant Video, and Amazon Instant Video, enabling customers to stream movies and TV shows in up to Full HD on demand. Plus, with the exclusive ASAP feature and voice search that really works, it’s never been easier or faster to jump into a great movie or TV show.”

10 things you need to know about Amazon Fire TV
Access to BBC iPlayer, BBC News, BBC Sport, Netflix, Prime Instant Video, Demand 5, TVPlayer, Sky News, and more, plus a selection of videos for rent and purchase.
An exclusive new feature called ASAP (Advanced Streaming and Prediction) predicts which movies and TV episodes you’ll want to watch and buffers them for playback before you even hit play.
Hundreds of high-quality, low-cost games—such as Minecraft, Asphalt 8, NBA 2K14, and The Walking Dead, with more coming soon. For more high-intensity and complex gaming, users can buy the Amazon Fire Game Controller, available separately.
Listen to music with Amazon Music, Spotify, TuneIn and more.
Powerful performance in a tiny form factor—quad-core processor with 3x the processing power of Apple TV, a dedicated GPU, plus 4x the memory of Apple TV or Chromecast for exceptional speed and fluidity. Delivers up to 1080p HD stunning video and support for immersive Dolby Digital Plus surround sound. All of this in a very small package — Amazon Fire TV is 17.5 mm thin.
Remote control
The remote control has a built-in microphone.
It has Bluetooth 2.1 + EDR with support for the following profiles: HID, HFP 1.6, SPP
Personal file sharing
See all of your photos and personal videos come alive on your big-screen HDTV—seamless integration with Amazon’s Cloud Drive.
Plug and Play
Simple and easy to use—arrives pre-registered to your Amazon account so you can start watching in minutes .
Second Screen
X-Ray for movies and TV shows—see information about cast and crew, as well as trivia on your Fire phone or Fire tablet while your movie or TV show is playing.
Voice search
Speak the name of a movie, TV show, actor, director or genre into the remote, and you’re done.

Amazon Fire TV is available from the online giant and a number of high street retailers. It's only available for UK residents.

Full details, including a list of apps and technical specifications are available on Amazon's Fire TV webpage.