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Full Now TV service added to Apple TV

From today, Apple TV users in the UK will be able to access all of Sky's Now TV passes, providing access to all live and on demand content the service has to offer.

Until now, only sports content was available via Now TV on Apple TV. The Now TV Entertainment Month Pass offers instant access to shows including Boardwalk Empire, and 13 pay TV channels, with no contract. The Sky Movies Month Pass brings the best Hollywood action straight into the living room, like box office blockbusters American Hustle and Gravity.

Gidon Katz, Director of NOW TV, said: "Great news for Apple TV users today as we bring our range of NOW TV passes to the service. There’s never been a better time to get stuck into gripping box sets like The Walking Dead or The West Wing, right from the very first episode, plus get unlimited access to hundreds of the latest award-winning movies like American Hustle – straight to your main TV screen."

Until mid-October, the Entertainment Month Pass is available for £4.99 a month, then rising to £6.99 on the 16th. The Movie Pass is available for £8.99 a month, rising to £9.99 on the 16th.