Jack's sister arrives on Oxfordshire DAB
Jack FM2 launched at 10:00 today on the Oxfordshire DAB multiplex. The station can also be heard online and on the former Glide FM frequency 107.9.
The station has a "listener driven playlist" with listeners invited to vote for the songs they would like to hear via the JackFM2 website.
Jack FM2 is aimed at a younger female demographic to complement the original Jack format appealing to mainly 30-plus males in the 'ABC1' (middle class) demographic.
The add an number "2" trick - so original.
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