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@4seven is 1

Channel 4's linear catch up channel 4seven is one year old today.

The channel, originally devised under the name "Project Shuffle", launched at 7pm on the 4th July (4/7) 2012 on Freeview channel 47 in post-digital switchover regions, plus satellite and cable platforms. The first programme to air on the channel was "Supersize v Superskinny"

Announcing the new channel in March 2012, David Abraham, Channel 4’s chief executive said:
"With so much choice out there, viewers are increasingly saying they sometimes just miss the best stuff, despite their PVR [personal video record] and VOD [video-on-demand]. 4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days."

The concept of 4seven raised eyebrows among some in the press, when it was confirmed that the channel would be scheduled based on which programmes were creating the most "noise" or "buzz" on social media sites. Critics of the channel inferred that it would be just another channel repeating Come Dine With Me around the clock.

In a fast moving media landscape, 4seven has so far stayed true to its original mission, continuing to listen to social media feedback, showcasing Twitter comments from viewers and continuing to give viewers a chance to watch Channel 4's 9pm show 24 hours later.

May 2013's BARB statistics show that 4seven reached a 0.4% audience share over the month, putting the channel on a par with Sky Sports 2, GOLD and Really.

From the archive:
What's on 4seven when it launches? The channel's first schedule  >



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