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Freesat chooses new ad men

Free to air satellite platform operator Freesat has ditched the ad agency that introduced the world to Desiree and her bling satellite dish.

Ad agency VCCP lost out to "Now" to handle Freesat's advertising account.

According to trade website Campaign Live, "Now will develop a campaign to promote Freesat’s offer in a market that has become increasingly competitive due to the launch of YouView and Freeview’s significant marketing spend."

On the appointment of "Now" to handle Freesat's advertising, Freesat's marketing director Paul Gilsham, said: "It has been an exciting process, with some great ideas brought to the table. Now’s energy and creativity impressed us."

Last year's < free time > campaign featuring Desiree, promoting the satellite platform operator's new integrated EPG featuring catch-up TV and HTML5 apps via an HD PVR, caused Freesat's website to crash as a result of sudden demand following an airing of the ad during itv's Downton Abbey. The < free time > box subsequently went on to become joint winner of "Outstanding Connected TV Service" at the The Connected TV World Summit Awards earlier this month.

And here's a reminder of the Freesat adverts that VCCP brought us:

"No Catch" YouTube/Freesat

"Ray - I can't tell you what I do" YouTube/Freesat

"Desiree" and her Free Time box -she's 97, you know... YouTube/Freesat


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