Keep up-to-date with the latest news on Twitter @a516digital.

MovieMix morphs again as channel aligned with More>Movies

MovieMix Freeview Channel 32
Freeview channel 32's transition from a  teleshopping channel to a fully fledged entertainment channel featuring movies appears to have been completed today.

MovieMix has now launched with a schedule that is identical to free-to-air satellite channel More>Movies - the channel formally known as Men&Movies. Idents and promotional trailers remain separate on both channels, although both services share the same advertising.

A possible link between MovieMix and More>Movies was mentioned on this website last week as news of the More>Movies re-brand on the 10th January spread. The re-brand heralded a revised schedule comprising of a mix of movies and US documentaries and series, including "Storm Warning" and "Baywatch".

More>Movies (More Than Movies) is owned by Sony Pictures Television, who also operate Sony Entertainment Television, Movies4Men and Sony Movie Channel in the UK. Movies4Men is currently available on Freeview in the Greater Manchester area, but Sony Entertainment Channel  is only available on Sky and Virgin Media and Sony Movie Channel only on Sky. More>Movies predecessor channel Men&Movies was briefly carried in Manchester on Freeview.

In the current arrangement on Freeview channel 32, Sony provides "a programming block" to MovieMix owner Square 1, who continue to hold the licence.

How and why channel 32 has changed
Freeview channel 32 was previously labelled Big Deal. It was the home of a phone-in quiz show and its licence was held by Square 1 Management Ltd. The original content suffered as a result of scandals relating to phone-in quiz shows on other channels, and once the quiz was axed, the channel was retained as a placeholder service carrying teleshopping and participation TV shows. It switched multiplexes and broadcast hours several times, benefiting from surplus capacity on Freeview.

Toward the end of last year, the channel began showing classic movies during its night time slot. In December, the channel was relabelled Movie Mix, went 24 hours and brought viewers pre-Christmas teleshopping from Speed Auction TV.

Under rules governing the Freeview Electronic Programme Guide (EPG), new channels are awarded channel numbers behind existing services, unless the new channel is a sister channel of an existing channel on Freeview and there is an available channel number further up the EPG.

Recognising that channel content can change over time, the rules allow for channels to gradually change their format and remain at their existing channel number, providing they don't change to a format that would fit under an alternative genre on Freeview's TV Guide, such as news or children's TV. Factual channel UKTV History morphed into factual and entertainment channel Yesterday and Sky Travel became Sky Three, then PICK TV under such rules. Big Deal's transition into Movie Mix follows the same pattern.

By gradually turning one channel into another as seen on Freeview channel 32, Sony Pictures Television gets access to Freeview without being shunted to the back of the entertainment channels, behind services such as Argos TV and Marketplace.

According to Sony, the channel is still operated by Square 1 Management, with Sony supplying "a programming block" to the channel.

Movie Mix Ident

MovieMix content via a516digital and YouTube


  1. What gets me is I am in Manchester Postcode M9 0xx
    Yet I cannot get the Movies4men channel mentioned and I have tried several retunes..

    Date 18/01/2013

  2. That postcode would be in the north east fringe of the directional beam from the Winter Hill transmitter. For manual tuning purposes its on UHF channel 57, but may need an amplifier in fringe zones.
    Fortunately, the proposed new local TV multiplex in Manchester from Winter Hill looks like having a very slighter bigger coverage, enhanced by the use of very robust broadcast parameters.


IMPORTANT: This post is open for comments for a limited period (usually 14 days) following its upload date. You can comment with a Google Account (e.g. for Gmail, YouTube, Google Play)
Comment not appearing? Comments may be subject to moderation and as such may not immediately appear on the site - comments will wait in the moderation queue until they are processed. Check back later. (Comments submitted anonymously may fail the spam filters.)

Please note: Some types of comments may be removed at the discretion of a516digital. With freedom of speech comes responsibility: Keep it clean, civil and on-topic! See the "About this website" section (link at the foot of the page) for full terms and conditions about what is and what isn't acceptable on this site.