Keep up-to-date with the latest news on Twitter @a516digital and via

Analysis: Sky channels joining Freesat

Today's official announcement that Sky's Pick TV, Challenge and News channels would be launching on Freesat has been met with great jubilation across internet forums and social media.
While viewers will welcome the greater choice, it may come at a price for Freesat: Sky has now gained a foothold to promote its channels and services to Freesat viewers. Both Pick TV and Challenge feature promotions and trailers for Sky's subscription channels and services several times an hour. Sky News also heavily cross-promotes other offerings from Sky.

In contrast to Freeview viewers, Sky is all too aware that many ex-Sky subscribers may have switched to Freesat, keeping their old Sky dish and may consider these viewers as being easier to persuade back. Other Freesat viewers already have the required dish for Sky, so any switch would be made easier for them, too.

However, with Sky leading the way, it may persuade other broadcasters, such as UKTV - owners of the Yesterday, Really and Dave TV channels to join the growing Freesat platform in 2013. The addition of more channels - and more HD channels in 2013 may keep viewers happy enough to stay with Freesat or even encourage Freeview viewers to make the switch to offset any effect from Sky's promotions....

Sky's three Freeview channels join Freesat (, 01/12/2012)
Pick TV, Challenge and Sky News join Freesat on Monday, 3rd December 2012
Share on Google Plus


Post a Comment

IMPORTANT: This post is open for comments for a limited period (usually 14 days) following its upload date. You can comment with a Google Account (e.g. for G+, Gmail, YouTube, Google Play)
Comment not appearing? Comments may be subject to moderation and as such may not immediately appear on the site - comments will wait in the moderation queue until they are processed. Check back later. (Comments submitted anonymously may fail the spam filters.)

Please note: Some types of comments may be removed at the discretion of a516digital. With freedom of speech comes responsibility: Keep it clean, civil and on-topic! See the "About this website" section (link at the foot of the page) for full terms and conditions about what is and what isn't acceptable on this site.