UKTV to launch VoD service next month

UKTV is set to launch a video on demand (VoD) service for its Freeview channels Dave, Really and Yesterday in October. 

The service will intially be available on the individual channel's websites and will include a seven day catch up. A rollout across other platforms is planned. First to launch will be video on demand from Dave and Yesterday, with on demand content from Really available by the end of October. UKTV had begun beta testing the service back in April.

Users will need to register and will receive targeted recommendations and advertising.

Speaking of the forthcoming launch, Darren Childs, CEO of UKTV, said:  “UKTV is investing more money in content than ever before and it is important we are servicing our viewers by enabling them to access Dave, Yesterday and Really directly for the very first time, through our On Demand Players – three vibrant and curated, direct to viewer, player services. Part catch-up and part-archive, On Demand will offer the best of these populist channels – whether catching up on the brand new Red Dwarf X at Dave On Demand, or watching the top-rating factual series Museum Secrets all over again on Yesterday On Demand.”

Ultimately, a rollout of the UKTV VoD provision on other platforms may benefit YouView, who could add content from Dave, Really and Yesterday on the backward EPG, and UKTV's Freeview content could appear via Freesat's new Free Time internet hybrid service, even without free-to-air carriage on satellite. Time will tell.
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