Bloomberg announces new live streaming network




Business channel Bloomberg and Twitter have announced the creation of a new 24/7 steamed news network.

Bloomberg's new service will be available worldwide via the social media platform, breaking away from the traditional TV platforms normally used to distribute news channels.

The new news network will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter, which has become one of the world’s fastest and primary news distribution channels. Bloomberg will collaborate with Twitter to provide what it says will be an "unprecedented live experience for video news consumers around the world."

Launching this autumn, it will feature a mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world.

Bloomberg Television already live streams a number of its programmes via Twitter. Traditionally, Bloomberg has focused distribution around various cable, satellite and IPTV networks around the world. In the UK, Bloomberg content is available on Sky, Freesat, TVPlayer and Virgin Media. The move to live stream on Twitter is hoped to reach users who have moved away from watching on traditional TV services and to provide a breaking news service on a social media platform where users expect to find breaking news.

Bloomberg Media CEO Justin B. Smith said: 
“Today’s global news consumer wants and needs more than what's currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up. With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world's fastest and most credible modern news source,” 


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