A podcast explaining the inner workings of Parliament has become a surprise hit in the iTunes podcast charts.
UK Parliament launched the podcast series, made and produced by Fresh Air Production, part of the RadioWorks Group, to explain what happens across the parliamentary estate in Westminster and this week it reached the heights of Number 10 in the run-down of the UK’s most popular shows.
The six-part series, Parliament Explained is fronted by writer and comedian Meera Syal and is part of Parliament’s ongoing efforts to demystify what happens it the House of Commons and the House of Lords.
The politically neutral series guides listeners through what Parliament does, how it scrutinises and serves the work of Government, and how the public can get involved in changing the law. Helen Jones MP, Chair of the House of Commons Petitions Select Committee and Baroness Corston, Chair of the House of Lords Social Mobility Select Committee, are among the politicians talking about the work they do.
Industry insiders say that branded podcasts are a rapidly growing medium in the UK with personal connected devices blurring the line between traditional live and on-demand radio programmes and other audio offerings for listeners eager to tune into something based on their own schedule and interests, with producers able to offer content without having to go through a traditional broadcaster.
Neil Cowling, Creative Director of Fresh Air said:
“As any UK Prime Minister will tell you, there is no better slot than Number 10, so we’re surprised and delighted that our podcast has generated so much interest. Podcasting is the perfect medium to reach people who are looking to expand their knowledge, and so the series of six episodes set out to to offer an in-depth understanding of these important institutions.”
Matt Ringer, Head of Public Information, Houses of Parliament, said:
"Parliament is committed to engaging as many members of the public as possible in how our democracy works, and this podcast, produced in collaboration with Fresh Air Production and brilliantly narrated by Meera Syal, is a vital part of that task. I am sure listeners will come away feeling both entertained and informed."
“Parliament Explained” is available on iTunes and all major podcast apps.