Freeview sports channel Front Runner has confirmed its first sponsorship deal with online gaming company Mr Green Ltd.
The channel launched four months ago and is now available in 19 million homes across the UK and Northern Ireland on Freeview, Freesat, Talk Talk/BT and Sky.
The channel sponsorship deal is for content aired from 9pm onwards.
Ryan Scarratt, from Front Runner, said:
“This is a promising start to 2017 as the channel gains its first major sponsorship deal. Our audience is the perfect fit for Mr Green and we’re delighted they have recognised that we are an exciting addition to the market. Now the channel is established we are inviting more brands to contact us to be part of the future success.”
Front Runner is available on Freeview, BT TV and TalkTalk TV channel 91 (in some regions), Freesat channel 250 and Sky channel 468. Since its launch on Freeview, it has reached deals to live motorsport and ice hockey highlights. Greyhound racing is available every evening on the satellite version of the channel.