US media giant Turner is facing its latest Freeview failure, after it was revealed it was considering closing TruTV UK after just over two years on air.
The channel has been suffering from poor ratings and has been largely reduced to a diet of crime programming, a genre already covered by rival Freeview channels True Crime, CBS Reality and Your TV.
Its launch line-up with heavily promoted US late night show Conan failed to attract enough viewers for the channel and was subsequently moved later into the night before being scrapped. TruTV UK's broadcast of America's Got Talent attracted its highest rating, giving it an average audience share of 0.9%, up from the 0.29% share the channel normally gets.
However, media journal Broadcast reports that Turner is in negotiations with an "unknown third party" over a deal that could save the channel, which alongside Freeview (ch. 68) is also carried on satellite, internet and cable platforms.
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