From CCTV to CGTN: China rebrands international channels

 | The HQ of China's state owned TV | 


China Central Television has rebranded its international portfolio of channels as it aims to integrate resources and create a single brand for its operations in different languages.

All state-owned channels aimed at international audiences are now part of China Global Television Network or CGTN, with new mobile apps and internet sites part of the transformation of China's international media presence.
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English language global news channel CCTV News and factual channel CCTV9 Documentary are now known as CGTN and CGTN Documentary, although many platforms carrying these services across Europe, including in the UK, have not yet updated their channel labeling to reflect the changes. Non-English services such as CCTV Fran├žais have been given the CGTN prefix.

China's internal services continue to use the CCTV name, including CCTV4, which is distributed as a streamed channel on the UK's Freeview service, via channel 226 on compatible devices connected to the internet.

The moment CCTV News became CGTN  (YouTube):



China is just one of a growing number of countries expanding their international media presence at a time when individual countries are keen to get their world view across to audiences. CGTN's news channel is widely available in Africa, with a dedicated newscast for the continent, where China is increasingly active, often in the mineral and mining industries.

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