BT fights back with revamped TV service




BT has announced a major upgrade to its four-year old YouView-based TV service, introducing a new, image-rich user experience with access to channels and on-demand content, and a new BT TV App. 

The ‘next-generation’ service will enable customers to manage their recordings and stream live and on demand programmes on mobile devices, providing a seamless TV experience in and out of the home.

BT will also start showing boxing on Saturday nights from early 2017, in a new partnership with BoxNation. And BT Sport will launch of Dolby Atmos sound to BT UHD customers early next year.
The new BT TV on-screen guide and TV app will be provided as free upgrades across all of BT TV’s packages - even ones costing as little as £3 a month – giving even more value to TV consumers in the UK. 

The move is part of an ongoing battle of technologies against its main competitor Sky, which launched its next generation service earlier this year.

All BT Sport customers will gain access to top level boxing events from early 2017, with the BoxNation channel being made available for free to BT Sport subscribers. At least 20 Saturday night events, including World, European, British and Commonwealth title fights promoted by Frank Warren, will be shown on BT Sport channels, and boxing fans will also be able to follow their heroes 24/7.

BT TV’s next generation YouView TV service will be downloaded to its customers’ set top boxes during early 2017. This new look design and usability will be carried through to a new BT TV App launching next summer that will give a seamless TV experience in and out of the home on tablets, smartphones and online.

Delia Bushell, managing director of BT TV and BT Sport, said: 
“BT’s mission has always been to provide a high quality, premium TV service at prices that give unbeatable value to UK consumers. We will keep driving the pace of innovation in content, broadcasting and our customers’ experience.
“In 2017 we’re going to further shake up the market by releasing our new viewing experience across our TV guide and on demand, our new TV app and on our BT Sport channels, provided as a free upgrade for our customers.
“And our expanding list of sports rights will now include BoxNation and access to boxing world title bouts, all included in the price of the BT Sport subscription. We are taking the fight to our rivals in 2017 and we’ll be in great shape.”


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